| Key Notes: • Kajabi Drip Content keeps your audience engaged by gradually releasing content. • You can schedule content to be released over a maximum period of 731 days. • Drip Content can be used for online courses, membership sites, and coaching programs. • Drip Content is available on all Kajabi plans. |
Kajabi Drip Content is a powerful feature that allows you to deliver content to your audience in a gradual and strategic manner. Drip content is a strategic approach to delivering information online in a staged manner. Instead of presenting all your content at once, drip content releases information gradually according to a predetermined schedule. This method keeps your audience engaged by providing them with new content at regular intervals, which can enhance their learning experience and maintain their interest over time.
In this blog, we will explore the concept of Kajabi Drip Content in detail and provide a comprehensive step-by-step guide to setting it up on the Kajabi platform. We will cover everything from configuring your drip settings to scheduling content releases, ensuring you have all the tools and knowledge you need to make the most of this powerful feature.
What is Kajabi Drip Content?
Kajabi Drip Content is a feature on the Kajabi platform designed to release content gradually over a specified timeframe. This functionality allows you to control when each piece of content becomes accessible to users, based on the number of days after their initial purchase. For instance, you can set up a course so that the first module is available immediately, while subsequent modules unlock every few days or weeks.
This method is particularly effective for courses, training programs, and membership sites where content is best consumed in stages. By breaking down extensive information into smaller, more digestible segments, Kajabi Drip Content helps prevent overwhelm and supports a more structured learning experience. This approach not only keeps users engaged over a longer period but also fosters a sense of progression as they move through the content. Additionally, it can enhance retention rates by encouraging users to return regularly and stay actively involved with the material.
Here’s how it works:
- You create your content – maybe it’s a course or a series of articles.
- Instead of making everything available right away, you decide when each part should be released.
- People who buy your product get access to new content on a schedule you set.
For example, let’s say you’re teaching a cooking course. You might release a new recipe every week for 10 weeks. This way, your students have time to practice each recipe before moving on to the next one.
The cool thing about Kajabi Drip Content is that you can spread your content out for up to 731 days. That’s about two years! This gives you lots of flexibility in how you share your information.
When Should I Use a Kajabi Drip Content?
Kajabi Drip Content can be incredibly useful in various scenarios. Here are some situations where it’s beneficial to use:
- Course Progression: Drip content is ideal for courses that are designed to be completed in stages. By releasing modules or lessons gradually, you can ensure that your audience progresses through the material at a manageable pace, which helps in maintaining their focus and preventing overwhelm.
- Member Engagement: For membership sites or subscription models, drip content keeps members engaged over time. Instead of providing all content at once, you can schedule releases to keep members coming back for more, which can improve retention and satisfaction.
- Building Anticipation: If you want to build anticipation for upcoming content or special releases, drip content is a great strategy. By teasing future content, you can keep your audience excited and looking forward to what’s coming next.
- Onboarding New Users: Drip content is effective for onboarding new users or clients. By delivering training or introductory material in a structured manner, you can help them become familiar with your offerings gradually, which can lead to better understanding and engagement.
- Creating a Learning Path: If your content needs to be consumed in a specific order for the best learning experience, drip content ensures that users follow the intended sequence. This is particularly useful for educational courses or complex programs where each lesson builds on the previous one.
Using Kajabi Drip Content strategically can enhance user experience, improve engagement, and maximize the impact of your content.
Remember, the goal of drip content is to make learning easier and more enjoyable for your audience. It’s all about giving them the right amount of information at the right time.
How To Use Kajabi Drip Content to Release Content Over Time
Now that we know what Kajabi Drip Content is and when to use it, let’s talk about how to set it up. Don’t worry, it’s easier than you might think!
Step-by-Step Guide for Setting Up Kajabi Drip Content:
- Go to the “”Product” tab on your Dashboard.
- Click on the Product Course you want to edit or create a new one.
- Find the Module or Sub-Module within the Product you want to drip.
- Click the dropdown menu option next to “Draft” next to the Module or Sub-Module.
- From the dropdown menu, select “Drip”.
- Set how many days after purchase or grant the Module or Sub-Module should be available, then click “Save”.
- Repeat the process to schedule additional content releases as needed.
It’s that simple! But wait, there’s more. You can also set up some cool features to make your drip content even better.
You Might Also Like:
How to Configure Drip Settings:
- Go to the Settings tab on your Dashboard.
- Click on Drip Settings.
- Set your desired time and time zone.
- Check the box to enable notification emails to alert customers when their content is available.
These settings help make sure your content is released at the best time for your audience.
Extra Tips:
- You can drip content for up to 731 days (about 2 years) from the date someone buys your product.
- If you want to start dripping content on a specific date (like for a product launch), you can do that too. Just go to “Sales” > “Offers” and set a specific start date.
The key to great drip content is to think about what’s best for your audience. Think about how they would want to consume your content and make it available to them in a way that makes learning easier and more enjoyable. With Kajabi Drip Content, you have the flexibility and tools to create a fantastic learning experience for your audience.
Conclusion
Kajabi Drip Content is a powerful tool that can transform how you share information with your audience. By releasing content gradually, you create a learning experience that’s easier to digest and more engaging. Whether you’re teaching a course, running a membership site, or launching a new product, drip content can help you keep your audience coming back for more.
Setting up drip content on Kajabi is straightforward, with lots of options to customize your approach. You can control when content is released, send notifications to your subscribers, and even personalize your emails. All of these features work together to create a smooth, enjoyable experience for your audience.
Ready to enhance your content strategy? Try Kajabi with a 30-Day Free Trial today!
FAQs
What are the main benefits of using Kajabi Drip Content?
Kajabi Drip Content allows you to release content gradually, keeping your audience engaged over a longer period. It helps prevent information overload and supports a structured learning experience by providing content in manageable segments. This approach can enhance retention rates and maintain user interest.
How do I set up Kajabi Drip Content for my course or program?
Setting up Kajabi Drip Content is straightforward. You need to navigate to the “Product” tab on your Dashboard and select the course you want to edit. From there, choose the module or sub-module you want to drip, select “Drip” from the dropdown menu, and set the desired schedule for content release. Save your changes, and your content will be released according to your set timetable.
Can I customize the drip schedule for different users?
While the drip schedule is generally set based on a fixed timeline after purchase, you have the flexibility to adjust release settings for different courses or membership offers. You can also set specific start dates for content releases to align with product launches or events.
What should I consider when planning my drip content schedule?
Consider the learning needs and pacing preferences of your audience. Ensure that each segment of content is digestible and allows for practical application before the next segment becomes available. Also, think about how frequently you want to engage with your audience and set your drip intervals accordingly to maintain their interest.
How can I ensure my audience is notified when new content is available?
Kajabi allows you to enable notification emails that alert users when new content is released. To set this up, go to the “Settings” tab on your Dashboard, click on “Drip Settings,” and check the box for notification emails. This ensures that your audience stays informed and can access new materials as soon as they become available.