| Keynotes: • Kajabi and ClickFunnels dominate digital marketing and online education. • Kajabi is best for courses; ClickFunnels excels in sales funnels. • ClickFunnels is generally more budget-friendly at higher tiers. • Kajabi offers a more user-friendly experience with strong support. • Pick based on whether you need course creation or sales optimization. |
In the crowded world of digital marketing and online education, choosing the right platform is crucial to your success. Kajabi and ClickFunnels are two heavyweights in this space, each offering powerful tools to help you build, market, and sell your digital products. But with so many features and promises, how do you decide which one is the best fit for your business? In this blog, we’ll break down the strengths, weaknesses, and key differences between Kajabi and ClickFunnels, helping you make an informed decision that aligns with your goals. Whether you’re focused on creating immersive courses or driving sales through optimized funnels, this guide will point you in the right direction.
Kajabi vs ClickFunnels at a Glance
Here’s a brief overview to help you compare the features of Kajabi and ClickFunnels:
| Feature | Kajabi | ClickFunnels2.0 |
| Current Promotion | 30-Day Free Trial | 14-Day Free Trial |
| Funnels | ✅ | ✅ |
| Landing Pages & Websites | ✅ | ✅ |
| Email Campaigns | ✅ | ✅ |
| Blogs | ✅ | ✅ |
| Split A/B Testing | ❌ | ❌ |
| Courses | ✅ | ✅ |
| Communities | ✅ | ❌ |
| Coaching | ✅ | ❌ |
| Live Video Streaming | ✅ | ❌ |
| Automation | ✅ | ✅ |
| Analytics | ✅ | ✅ |
| Native Checkout | ❌ | ❌ |
| CRM | ✅ | ❌ |
| Integrations | ✅ | ✅ |
What Is Kajabi?
Kajabi is a premier platform designed to help users create, market, and sell online courses and digital products. Since its founding in 2010, Kajabi has established itself as a leader in the digital product space, offering a range of sophisticated tools for course creators and entrepreneurs.
Kajabi’s core feature is its advanced course-building capabilities, which allow users to easily create and manage online courses. The platform also includes robust marketing tools, making it simple to promote and sell your courses. In addition to course creation, Kajabi provides features such as community management, enabling you to build engaging online communities around your products.
For those interested in coaching, Kajabi offers tools to facilitate one-on-one and group coaching sessions. Its website and funnel builders help you create customized landing pages and sales funnels to drive conversions. Kajabi’s automation features streamline marketing and administrative tasks, saving you time and effort.
With its all-in-one solution, Kajabi is ideal for entrepreneurs and educators looking for a high-quality platform to deliver exceptional online learning experiences.
Key Features:
- Course creation and management
- Marketing tools for promotions and sales
- Community building capabilities
- Coaching tools for one-on-one and group sessions
- Customizable website and funnel builders
- Automation features for streamlining tasks
- Analytics for tracking progress and performance
- Integration with popular third-party tools
Kajabi also offers a 30-day free trial, allowing you to test out the platform and its features before committing to a subscription.
What Is ClickFunnels?
ClickFunnels is a platform designed primarily for building and optimizing sales funnels. Launched in 2014, ClickFunnels has evolved to become a robust tool for marketing and selling both digital and physical products.
While its core focus is on creating effective sales funnels, ClickFunnels offers a wide range of additional features. These include course creation tools, email marketing capabilities, membership site management, and blogging tools. This diverse feature set allows users to manage various aspects of their online business from a single platform. Its simplicity and ease of use make it an attractive option for entrepreneurs looking to streamline their marketing efforts.
Key Features:
- Drag-and-drop funnel builder
- Customizable funnel templates
- Landing page creator
- Email marketing
- Basic course and membership site tools
- Blogging tools
- Affiliate management
ClickFunnels is designed for businesses that want to focus heavily on sales processes and converting leads into customers.
Kajabi vs. ClickFunnels: Affordability
When comparing the affordability of Kajabi and ClickFunnels, both platforms offer multiple pricing tiers, catering to different needs and budgets. However, the structure and inclusions in these plans differ significantly, which can influence your decision based on what you’re looking for in a platform.
Kajabi Pricing:
- Kickstarter Plan: $55/month
- Basic Plan: $119/month
- Growth Plan: $159/month
- Pro Plan: $319/month
- Enterprise Plan: Custom pricing (starting at $10,000/year)
Kajabi’s pricing starts at a lower point with its Kickstarter Plan at $55/month, which can be appealing for beginners or those with simpler needs. As you move up to the Basic and Growth Plans, the prices increase but so do the features, including advanced marketing automation, more admin users, and access to Kajabi University. The Pro Plan is quite comprehensive, offering the full suite of features but at a higher cost of $319/month. The Enterprise Plan is tailored for large businesses with custom pricing starting at $10,000/year, offering bespoke solutions and premium support.
ClickFunnels Pricing:
- Startup Plan: $97/month
- Pro Plan: $297/month
ClickFunnels offers two primary pricing tiers as shown in the image, with the Startup Plan at $97/month and the Pro Plan at $297/month. The Startup Plan provides essential tools like unlimited funnels, courses, members, contacts, and domains, which makes it a robust option for businesses focusing on sales funnels. The Pro Plan increases the limits on workspaces and team members, making it more suitable for larger teams or businesses with extensive sales and marketing operations.
Winner: ClickFunnels
- Better Value at Lower Tiers: ClickFunnels’ Startup Plan at $97/month offers a more comprehensive set of features for entrepreneurs who are primarily focused on building and optimizing sales funnels. With unlimited access to funnels, courses, and contacts, it provides significant value for those who need these capabilities without the higher cost associated with Kajabi’s mid-tier plans.
- All-Inclusive at Lower Cost: While Kajabi’s Kickstarter Plan is cheaper, it lacks the breadth of features offered by ClickFunnels. The Startup Plan from ClickFunnels is more suited for businesses that need robust funnel-building capabilities right out of the gate. For $97/month, users get access to a wide array of tools that would only be available in Kajabi’s more expensive plans.
- Scalability: ClickFunnels’ Pro Plan at $297/month offers significant scalability with increased workspaces and team members, while still maintaining all the core functionalities needed for high-performing sales funnels. In contrast, Kajabi’s equivalent Pro Plan costs more at $319/month and doesn’t offer as many funnel-specific tools, making ClickFunnels a more cost-effective choice for scaling businesses focused on marketing and sales.
If your primary goal is to create and manage effective sales funnels with a reasonable budget, ClickFunnels is the winner in terms of affordability and value for money, especially at the lower and mid-tier levels. However, for those needing a more comprehensive suite focused on course creation, community building, and advanced automation, Kajabi’s higher pricing might be justified.
Kajabi vs. ClickFunnels: Sales and Marketing Features
Both Kajabi and ClickFunnels excel in sales and marketing, but they cater to different needs and approaches.
Kajabi’s Sales and Marketing Features:
- Attractive Templates: Kajabi offers a wide variety of modern, professional templates for websites, landing pages, and sales funnels. These templates are easy to customize, helping you quickly create a polished look for your brand. Additionally, Kajabi provides pre-written copy based on proven funnels, which can save time and improve results.
- Built-In Email Campaigns: Kajabi includes a native email campaign builder, allowing you to create and manage email marketing without relying on third-party tools. This feature is user-friendly and supports automation, making it easier to manage ongoing campaigns.
- Visual Funnel Builder: Kajabi’s funnel builder is designed for simplicity, featuring a visual layout that helps you see the entire funnel process at a glance. This makes it easy to create and manage multi-channel funnels that combine web pages and email marketing.
- Versatile Offer Creation: Kajabi gives you flexible options for creating offers, whether it’s a single product, a bundle, or a subscription. You can set various payment methods, although the platform has some limitations, such as a lower cap on the number of funnels and fewer payment integration options, limited to PayPal and Stripe.
ClickFunnels’ Sales and Marketing Features:
- Extensive Template Library: ClickFunnels offers a vast selection of templates specifically designed for funnels and landing pages. These templates are ready to use, with minimal customization required, making it easy to launch quickly.
- Intuitive Email Campaign Builder: The ClickFunnels email builder is user-friendly, featuring drag-and-drop functionality. It allows you to create engaging emails with multimedia elements like videos and icons. You can also set up automated email sequences and broadcasts to keep your audience engaged.
- Advanced Funnel Builder: ClickFunnels specializes in creating highly customizable and complex sales funnels. The platform offers a detailed funnel dashboard, providing a clear view of your funnel’s performance. It also supports split A/B testing, which is essential for optimizing your sales strategy.
Winner: Kajabi
While ClickFunnels has a larger template library, Kajabi’s templates are more modern and aesthetically pleasing. Additionally, Kajabi’s built-in email campaigns and visual funnel builder make it easier to manage multiple channels within one platform. Kajabi also offers better flexibility in creating offers, making it the preferred choice for businesses looking for a user-friendly all-in-one solution.
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Kajabi vs. ClickFunnels: Course-Building Features
When it comes to building and managing online courses, Kajabi and ClickFunnels offer very different capabilities. Let’s dive into what each platform provides and see which one comes out on top.
Kajabi’s Course-Building Features:
- Comprehensive Course Creation Tools: Kajabi is a standout platform for course creation, offering a robust and user-friendly interface. It includes a variety of pre-built templates and a drag-and-drop editor, making it easy for even beginners to create structured, engaging courses.
- Flexible Course Options: Whether you’re looking to build a detailed course, set up a membership site, or launch a coaching program, Kajabi has the tools you need. It supports multimedia content like videos, audio, and webinars, and even includes features like built-in live video and an AI-powered scheduler, eliminating the need for third-party tools like Zoom.
- Strong Community Building: Kajabi excels in fostering community engagement. It allows you to create both paid and free communities where students can interact via live chat, live streaming, challenges, and news feeds. This feature provides a powerful alternative to platforms like Facebook groups and enables you to monetize your audience directly.
- Additional Features: Beyond course creation, Kajabi offers tools for quizzes, assessments, and even podcasting with integrations to platforms like Spotify. It also provides mobile apps that allow both course creators and students to manage and access content on the go.
ClickFunnels’ Course-Building Features:
- Basic Course Creation: ClickFunnels includes a basic course-building tool, which is functional but limited. You can create courses with lessons, modules, and multimedia content like videos and images, but the features don’t extend much beyond this. It’s clear that ClickFunnels is more focused on sales funnels than on comprehensive course management.
- Limited Functionality: ClickFunnels lacks advanced features that are critical for modern course creators, such as built-in options for live video, podcasting, and community-building. If you need these features, you’ll have to rely on external platforms or tools, which adds complexity and costs.
- No Community Tools: Unlike Kajabi, ClickFunnels doesn’t offer tools to build an online community for your students. If fostering interaction and engagement among your audience is important, you’ll find ClickFunnels lacking in this area.
Winner: Kajabi
- Advanced Course Creation: Kajabi provides a comprehensive set of tools specifically designed for educators and course creators, making it easy to build, manage, and engage with your courses.
- All-in-One Solution: With its built-in community features, flexible course options, and additional functionalities like live video and podcasting, Kajabi offers a more complete solution for those who want to create a holistic learning environment.
- Superior User Engagement: Kajabi’s strong focus on community-building allows educators to keep their students engaged, which is essential for the success of online courses. This is something ClickFunnels simply cannot match.
If your primary goal is to create and manage high-quality online courses with a focus on student engagement and community-building, Kajabi is the clear winner. ClickFunnels may be strong in sales funnel creation, but when it comes to course-building, Kajabi outshines it by offering a more robust and comprehensive platform.
Kajabi vs. ClickFunnels: Automation
When it comes to automation, both Kajabi and ClickFunnels offer powerful tools, but they serve different needs and levels of complexity.
Kajabi Automation:
Kajabi shines in automation with a broad range of features that cover various aspects of your business, including funnels, email campaigns, events, forms, offers, and course lessons. You can set up detailed workflows that integrate web pages, emails, and administrative tasks, enabling you to run sophisticated, hands-off campaigns.
For example, you can automate tasks like subscribing users to email lists, registering them for events, or triggering specific offers based on user actions. While Kajabi’s automation tools are powerful, they do have a learning curve. New users might find it challenging to grasp all the functionalities at first, but once mastered, these tools provide significant flexibility and control.
ClickFunnels Automation:
ClickFunnels focuses its automation primarily on workflows within its sales funnels. You can set up triggers and sequences that automate tasks such as sending follow-up emails, managing sales funnels, or tracking customer interactions. While this is effective for funnel-based automation, it doesn’t offer the same level of versatility that Kajabi provides across different areas of your business.
ClickFunnels’ automation is more limited to its workflow editor, which means if your business requires broader automation options—such as managing course content, offers, or events—you might find ClickFunnels restrictive.
Winner: Kajabi
- Versatility: Kajabi’s automation covers a wide range of business needs, from email marketing to course management, making it a more comprehensive tool for entrepreneurs who need to streamline multiple aspects of their operations.
- User-Friendly Workflow Creation: Despite its complexity, Kajabi’s automation tools are designed to be intuitive, with a visually pleasing workflow editor that simplifies the setup process. This makes it easier to manage complex automation tasks once you’re familiar with the platform.
- Comprehensive Support: Kajabi offers better documentation and support, helping users navigate and implement advanced automation features more effectively.
Kajabi vs. ClickFunnels: CRM Features
Customer Relationship Management (CRM) is crucial for tracking and managing your interactions with leads and customers. Let’s see how Kajabi and ClickFunnels compare in this area.
Kajabi’s CRM Features:
Kajabi provides a robust CRM system that allows you to manage your contacts with ease. It includes features like contact management, tagging and segmentation, detailed customer profiles, activity tracking, and custom fields. This enables you to segment your audience based on various criteria and track how they interact with your content and products. Kajabi’s CRM is ideal for businesses that need a comprehensive solution to manage customer relationships across multiple touchpoints.
ClickFunnels’ CRM Features:
ClickFunnels offers basic CRM functionality that is primarily focused on supporting the sales funnel process. It includes features like basic contact management, lead scoring, and activity tracking. However, these features are more limited compared to Kajabi, as they are designed to enhance funnel performance rather than provide a full-fledged CRM experience. If your business requires advanced CRM capabilities, ClickFunnels might not be sufficient.
Winner: Kajabi
- Advanced CRM Tools: Kajabi offers a more complete set of CRM features, making it easier to manage and nurture customer relationships across different areas of your business, not just within sales funnels.
- Detailed Customer Insights: With Kajabi’s CRM, you get deeper insights into customer behavior, which can help you personalize your marketing and improve customer retention.
- Better Audience Segmentation: Kajabi’s ability to segment and manage audiences based on detailed criteria gives you more control over how you interact with your leads and customers, leading to more effective marketing and engagement strategies.
Kajabi outperforms ClickFunnels in both automation and CRM features, offering a more versatile and comprehensive solution for businesses that need advanced tools to manage their operations and customer relationships effectively.
Kajabi vs ClickFunnels: Integrations
Both Kajabi and ClickFunnels offer integrations with third-party applications, making it easier to connect your existing tools and systems to their platforms. Let’s compare the integration options for each platform.
Kajabi Integrations
Kajabi offers a selection of direct integrations beyond PayPal and Stripe. These include:
- Email Campaigns: MailChimp, Drip, ActiveCampaign, and others
- Analytics: Google Analytics, Facebook Pixel, and Segment
Notably, Kajabi also integrates directly with ClickFunnels, allowing you to add Kajabi offers to your ClickFunnels funnels. For other integration needs, Kajabi supports Zapier, which connects with over 5,000 additional apps. While the number of direct integrations is relatively small, Kajabi’s native tools cover most needs, reducing the reliance on external apps.
ClickFunnels Integrations
ClickFunnels provides direct integrations primarily for payments with Stripe and PayPal. For additional functionality, it supports third-party apps like Twilio, Slybroadcast, Mailchimp, and ActiveCampaign. However, integrating these apps can be somewhat cumbersome. For broader integration needs, ClickFunnels also relies on Zapier, which allows connection with a wide range of third-party applications.
Winner: Kajabi
- Simplified Integration Process: Despite having fewer direct integrations, Kajabi’s implementation is more user-friendly and straightforward, which makes it easier to connect with other tools without a steep learning curve.
- Robust Native Features: Kajabi’s comprehensive set of built-in tools reduces the need for extensive third-party integrations. This means you can accomplish more within the platform itself, streamlining your workflow and minimizing the need for external apps.
- Better Support for Business Needs: Kajabi’s integrations are well-selected to support the core functions of digital marketing, course creation, and community building, making it a more well-rounded platform for entrepreneurs who need to manage various aspects of their business efficiently.
Kajabi comes out on top in the integrations category. It offers a more streamlined and user-friendly experience, allowing users to connect essential tools without hassle and leveraging its strong native features to reduce the need for extensive third-party integrations.
Kajabi vs ClickFunnels: Customer Service and Support
Kajabi Customer Service and Support
Kajabi’s customer support varies by plan:
- Basic Plan: Limited to live chat support during business hours (6 AM – 5 PM Pacific Time) and ticket submissions for email responses outside these hours.
- Growth and Pro Plans: Access to 24/7 live chat support and a valuable 30-minute onboarding call with a Kajabi specialist. This call is available to all subscribers, providing personalized assistance.
Kajabi also offers a comprehensive help center filled with videos, step-by-step guides, and visual aids. Additionally, Kajabi University provides free courses to help you get started. In general, the help center can address most queries, with live support mainly needed for technical issues.
ClickFunnels Customer Service and Support
ClickFunnels provides 24/7 chatbot support for all plan holders. The AI-powered chatbot aims to answer queries but can escalate to a live chat agent available from 9 AM – 5 PM EST. This is beneficial for US-based users, though less convenient for those in other time zones.
Email ticket support is available but may take 24-48 hours for a response. ClickFunnels also offers a knowledge base with an academy for learning the platform, and product documentation with detailed guides. Live training programs are accessible, though they direct you to sales landing pages requiring sign-up for a free trial.
Winner: Kajabi
Kajabi stands out for its extensive and well-organized support resources. The availability of 24/7 live chat on higher-tier plans and a comprehensive help center make it a stronger choice for customer support compared to ClickFunnels. While ClickFunnels offers 24/7 chatbot support, the limited hours for live chat and less immediate email support make Kajabi the more supportive platform overall.
Kajabi vs ClickFunnels: User Experience
Kajabi User Experience
Kajabi offers a polished user experience with a user-friendly interface that has seen significant improvements. Tools and features are well-organized and easy to find, making navigation straightforward. Most functions are intuitive, though some advanced features like automation may have a learning curve. The comprehensive help center and detailed walkthroughs are valuable resources for overcoming any challenges.
ClickFunnels User Experience
ClickFunnels provides a well-structured interface with a logical layout, making it easy to locate tools and features. The platform is generally user-friendly, though its automation and workflow features can be complex. Unfortunately, the supporting material for these advanced features is not as robust, which can make learning and troubleshooting more difficult.
Winner: Kajabi
Kajabi’s interface is preferred for its intuitive design and helpful support resources. The platform’s ease of use, combined with effective help prompts and a comprehensive support center, make it a better choice for a smooth user experience compared to ClickFunnels.
Kajabi vs ClickFunnels: Final Verdict
ClickFunnels may have a slight edge in sales and marketing, particularly with its advanced funnel-building capabilities and competitive pricing. However, Kajabi outshines ClickFunnels in almost every other area. Kajabi’s strength lies in its robust course-building features, user-friendly interface, and comprehensive support system. It provides a seamless experience for creating and managing online courses, coaching products, and communities, all within one platform.
While ClickFunnels is more affordable, especially at the top-tier plan, Kajabi offers greater overall value for your investment. The platform’s advanced features, including detailed course creation tools and extensive automation options, justify the higher cost. For those seeking the best return on their investment and superior functionality beyond marketing and sales, Kajabi is the clear winner. Its well-rounded capabilities make it an excellent choice for anyone looking to build and scale a successful online business.
Choose Kajabi if:
- You want to create and sell comprehensive online courses
- You need an all-in-one platform for your digital business
- You value advanced automation and CRM features
- If you want stronger email marketing capabilities
- You need built-in community features
Choose ClickFunnels if:
- Your primary focus is building sales funnels
- You’re mainly selling simple digital products or physical goods
- You want a platform specialized in conversion optimization
- You prefer a more sales-oriented approach
Both Kajabi and ClickFunnels are powerful platforms with their own strengths. Kajabi offers a more comprehensive solution for digital entrepreneurs, especially those focused on creating and selling online courses. ClickFunnels, on the other hand, excels in building sales funnels and is great for businesses primarily focused on optimizing their sales processes.
Conclusion
In the digital marketing and online education space, Kajabi and ClickFunnels are top contenders, each with its own strengths. Kajabi excels in course creation, automation, and user experience, making it perfect for educators and entrepreneurs looking to build comprehensive online courses and engaged communities. ClickFunnels, while more affordable at higher tiers, is unmatched in sales funnel optimization, ideal for businesses focused on conversions.
Your choice depends on your goals: Kajabi is best for those needing a robust, all-in-one platform, while ClickFunnels is better for sales-focused businesses.
Ready to elevate your business? Try Kajabi with a 30-Day Free Trial and explore the powerful tools it offers.